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Microsoft Ads Conversion Tracking Services | CurilSafe

Microsoft Ads Conversion Tracking Services

How does the Microsoft Ads (Bing Ads) Affiliate Conversion Integration work?

After you install our software, our system will monitor your session and click data, collect pertinent IDs and information, and include unique click IDs in your affiliate links. When a sale is logged in the network and sent back to our system by API or Postback, we will associate it with your session and click data and add it to your Microsoft Ads account as a Conversion Event.

The tracking of your data is divided into two important steps:

Traffic Data Tracking

Our JavaScript tag, WordPress plugin, or API connection all track your traffic statistics. They will also update your affiliate links.

Conversion Data Tracking

Your conversion data is tracked via the affiliate network’s API or Postback endpoints. We routinely retrieve sales data by visiting the networks using your API credentials, or the networks automatically transmit your conversion data to our system via the Postback URL.

How to track affiliate sales conversions in Microsoft Ads (Bing Ads)

To properly install our Microsoft Ads Affiliate Sales Integration functionality, complete the following four steps.

  • Create a Curilsafe account.
  • Connect your affiliate network accounts.
  • Connect your websites and add your UET tag(s).
  • Enable the Microsoft Ads Integration functionality and create a Conversion Event within Microsoft Ads.

Tracking affiliate conversions in Microsoft Ads (Bing Ads) increases ROAS.

You can quickly boost the ROAD (Return on ad spend) of your Microsoft Ads account by entering your affiliate conversion statistics into the Conversion and Revenue fields. Simply add the ‘Revenue’, ‘Cost’, and ‘Return on ad spend’ columns to your Microsoft advertisements interface to determine which campaigns, ad groups, keywords, or advertisements are profitable and alter bids or statuses accordingly. If you are new to our Microsoft Integration tool, you should take some time to gather data before making any judgments.

You can now identify initiatives that deplete your budget without generating any money, making it simple to remove ads that are causing losses.

Eliminating underperforming ads allows you to increase the bids and budgets of profitable campaigns, lowering ad spending and increasing income, thus improving the overall performance of your Microsoft Ads account.

You can create a custom ‘Profit & Loss’ column (Revenue—Cost), which will provide you a quick overview.
Automate Bid Adjustments with Microsoft’s Machine Learning
Using your affiliate conversion statistics in Microsoft Ads, you may automate bid adjustments by selecting ‘Maximize Conversions,’ ‘Target CPA,’ or ‘Target ROAS’ as bidding strategies for your Microsoft Ads campaigns.

Once you’ve chosen one of these bidding strategies, Microsoft advertising will utilize Machine Learning to automatically establish bids for your keywords and advertising.

Microsoft Ads’ Artificial Intelligence will analyze whether a person is likely to convert for your website and then adjust the bid to maximize the likelihood of that user visiting your site. It will also lower your bids on people who are unlikely to convert.

Because Bing / Microsoft Ads has a large amount of user data, you may trust their Artificial Intelligence to fully optimize the bids of your sponsored ad campaigns.

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01.

Strategize

We begin by understanding your business goals and target audience. Our team develops a customized content strategy that aligns with your objectives and speaks directly to your audience. We identify the best content formats and channels to ensure maximum impact.

02.

Create

Our talented writers and designers produce engaging and relevant content, including blog posts, articles, infographics, videos, and more. We ensure every piece of content is informative, engaging, and optimized for search engines to drive organic traffic to your site.

03.

Distribute & Analyze

Creating great content is just the beginning. We distribute your content across various channels, including social media, email marketing, and your website, to reach the right audience at the right time. We then analyze the performance of your content and provide detailed reports, allowing us to make data-driven adjustments for continuous improvement.

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